SearchShifter™ Glossary
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AI Visibility
AI Visibility measures how effectively a website or brand is recognized, understood, and referenced by artificial intelligence systems across platforms.
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Artificial Intelligence
Artificial Intelligence (AI) is the field of computer science focused on creating systems that can perform tasks requiring human intelligence.
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Entity Recognition
Entity recognition is the process of detecting and categorizing key terms within content so search engines and AI systems can understand context.
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Generative Engine Optimization (GEO)
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Generative Engine Optimization (GEO) is the practice of improving how AI models interpret, understand, and reference your content so your brand becomes…
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Machine Learning
Machine Learning is a subset of AI that enables computers to learn from data and improve performance without being explicitly programmed.
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Neural Networks
Neural networks are computational models inspired by the human brain, used to identify patterns and relationships in data.
